Cognitive Neuroscience And You

Who Wants to Be a Cognitive Neuroscientist Millionaire? A researcher (from my alma mater, Boston University) uses his understanding of the human brain to advance on a popular quiz show.

Another cognitive process essential for winning on Millionaire is intuition, or more precisely, knowing how to make decisions based on intuition. What if you have a feeling about an answer? What should you do with your hunch? Folk wisdom holds that on standardized tests you should go with your first impulse. Research tends to support this idea: a first impulse is more often correct than a second, revised decision. But what if $250,000 is at stake? "More often correct" does not seem certain enough to serve as a basis for a decision. How can you evaluate the true likelihood of a hunch being accurate?

This is a great read. Especially when you get sentences like this:

My neurohormones whipped from black misery to shining ebullience, saturating my brain in a boiling cauldron of epinephrine and endorphins.