Long-time tattoo photographer Charles Gatewood of San Francisco said: "It (tattooing) is so popular that it has lost some of its magic. It was like a club, a secret society and family. Now it's gotten commercialized, co-opted and watered down ... in the opinion of some people."
I've never understood this kind of "mainstream == lame" mentality that is so... well... mainstream among so many so-called "subcultures".
Tattoos are "cool" (and will always be so) if they mean something to the person wearing the ink.
End of story.