Today the online and print newsletters have flopped. But the shirts are pulling in up to $3,000 per month, as Mr. Mowry joins the growing ranks of entrepreneurs profiting from an improbable but lucrative Web business model: selling T-shirts.
All over the Web, bloggers, artists and entrepreneurs are unexpectedly finding that T-shirts are more reliable moneymakers than the original ideas that brought them to the Internet.
I keep having ideas for t-shirts, but I fail to execute.
I still love my Double Cut Bastard design, though. (I do wish CafePress would offer black tees, however.)